VSynergize specializes in converting Marketing Qualified Leads to high quality Sales Qualified Leads. A lead becomes qualified when marketing decides that a lead is ready to be moved to sales. Our team has the expertise to bring clicks and capture leads engaging with content. The marketing team engages with these leads, providing them information and scores them based on their actions. These leads become your Marketing Qualified Leads and are handed over to the sales development team.
One of the most widely-used methods for qualifying a sales lead is BANT: Budget, Authority, Need and Timeframe. With BANT we effectively identify the right leads for you, separating them from the lost causes allowing you a very strong sales opportunity.
Recognizing the challenges that using BANT just as a checklist could pose, we use it more as a concept. Though your prospect needs to qualify on all four characteristics, we change our approach every time to suit the prospect rather than sticking to a particular "script" or "process".