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Why Intent Data is the Future of B2B Marketing

In today’s world being Data-driven for a Marketer is no longer an option, It Is The Only Option. According to Forbes, companies who use data-driven marketing have an advantage and are 6x more likely to be profitable year-over-year. 

B2B Marketers are reliant on data for a successful Marketing Campaign. Here is when Intent Data plays a vital role. It is important to learn and understand the buyer’s journey and purchase decisions to implement better demand generation strategies; and Intent Data makes this process more efficient.

Intent Data-driven Marketing helps companies create personalised experiences for customers, develop relevant communication and hence lower the cost of customer acquisition. Such an approach is critical in today’s cut throat competition. Intent Data can help a company address a  right prospect’s need, at the right time, using the right channels. As B2B Marketers, Intent Data gives you the superpower to study online activity of your prospect and strategize actionable insights like:

#Understand Prospects Better

With Intent Data, B2B marketers can identify a prospect’s interests, basis their digital behavioural pattern like searching for a solution or downloading branded collateral. This helps Marketers develop a prospect profile, plan a better Marketing strategy, execute targeted campaigns and gain better results. 

#Strategic Program Nurturing

B2B marketing is not about one size fits all approach.  Buyer intent data lets you take a more focused approach to nurturing based on your target’s intent signals. You can identify prospects to go after, engage with them and nurture them on a priority basis.

#Enhance Account Based Marketing Approach

With Intent Data, you can avoid wasting time on leads who fit a profile but have no active interest in your product at the moment. Instead, focus on prospects who show interest through their online activity, identify successful marketing campaigns for target accounts and alter the ones that are not so successful.

#Laser focused Content Marketing

Intent data can help you fill the topic-interest gap by showing which topics your targets are actively researching, that are vital to your SEO, content marketing, and lead generation success. You can create content at every stage of your prospect’s journey and engage them with relevant content at each stage of the sales funnel. 

#Personalised Communication & Messaging

Personalization has become an integral aspect of all digital communications. Marketers who make use of personalization tactics claim they have benefited from them in many different areas, from customer relationships to conversion rates. Intent Data will help you customize your messaging and make it relevant to the prospect’s researching topics related to their business.

#Optimize Customer Experience

As per reports, by 2020 customer experience will top the list that brings value to a brand. Prospects want brands to services their wants and concerns. Hence by optimizing customer experience you are promoting loyalty to your brand.

#Advanced Upscaling and Cross-Selling Opportunities

With intent data, you can monitor customers just like you do prospects, identifying spikes in product and service categories related to the ones they already have. Your customer intent data can point you to the specific problems the target is looking to solve, enabling you to hyper-focus your solutions for their challenges. 

#Improve overall Marketing output

Right from mailers to social media posts to digital advertisements, all of these can dynamic and relevant to the customer’s interest. Intent Data enable marketers to bring in ROI for the Marketing campaigns executed. The more intent a Marketing and Sales team has the more effective they will be. Intent Data is one of the most powerful tools a B2B Marketer can have.  If you’re ready to learn more and need to get some practical advice on adding intent data to your marketing strategy, VSynergize can bring those capabilities into your marketing stack and give you far more predictive power and revenue impact. If you have any questions shoot us an email at or call on 855-203-8196.

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