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What does intent data mean for the data-driven marketer

In today’s world being Data-driven for a Marketer is no longer an option, It Is The Only Option. According to Forbes, companies who use data-driven marketing have an advantage and are 6x more likely to be profitable year-over-year.

Data-driven Marketing helps companies create personalised experiences for customers, develop relevant communication and hence lower the cost of customer acquisition. Such an approach is critical in today’s cut throat competition. Intent Data can help a company address a  right prospect’s need, at the right time, using the right channels. As a B2B marketers, Intent Data gives you the superpower to study online activity of your prospect and strategize actionable insights like:

#Understand Prospects Better

With Intent Data, B2B marketers can identify a prospect’s interests, basis their digital behavioural pattern like searching for a solution or downloading branded collateral. This helps Marketers develop a prospect profile, plan a better Marketing strategy, execute targeted campaigns and gain better results.

#Strategic Program Nurturing

Intent Data can help you identify prospects to go after, engage with them and nurture them on a priority basis.

#Enhance Account Based Marketing Approach

You are able to identify your successful marketing campaigns for target accounts and alter the ones that are not so successful.

#Revamp Content Marketing Strategy

You can create content at every stage of your prospect’s journey and engage them with relevant content at each stage of the sales funnel.

#Personalised Communication & Messaging

Your messaging can be customized and relevant to the prospect’s researching topics related to their business.

#Optimize Customer Experience

As per reports, by 2020 customer experience will top the list that brings value to a brands. Prospects want brands to services their wants and concerns. Hence by optimizing  customer experience you are promoting loyalty to your brand.

#Advanced Prioritization Approach

Sales teams can rank and prioritize leads according to their buying interests and focus on hot leads.

#Improve overall Marketing output

Right from mailers to social media posts to digital advertisements, all of these can dynamic and relevant to the customer’s interest. Intent Data enable marketers to bring in ROI for the Marketing campaigns executed.

The more intent a Marketing and Sales team has the more effective they will be. Intent Data is one of the most powerful tools a B2B Marketer can have. If you are planning to leverage intent data, and don’t know how to go about it, VSynergize can bring those capabilities into your marketing stack and give you far more predictive power and revenue impact. If you have any questions shoot us an email at info@vsynergize.com or call on 855-203-8196.

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