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Top 10 B2B Lead Generation Strategies For SaaS Companies

The SaaS business model is built on employing 3 phases – Setup, Growth & Stabilization. SaaS businesses have steady access to the open global market and can get extended without raising product delivery costs. The Global SaaS Market is expected to reach US$164.29 by the end of 2022.

SaaS is transforming the way companies work. These businesses Form, Develop, Host, and Update the product all from one convenient location. SaaS businesses have steady access to the open global market and can get extended without raising product delivery costs.

Lead generation for B2B SaaS Marketing is not about pursuing a “secret method” that turns out to deliver a ton of leads. Ideally, forming the best Lead Generation strategy for your business is more about understanding reliable and trustworthy channels, and finding the most effective combination of strategies to reach your desired goals.

A skilled B2B marketer should know the different dynamics, budgets, and expectations of each Lead Generation Channel.

Companies in this vertical spend at least 30-50% of their revenue on Sales and Marketing, finding them efficient in the quality and quantity of marketing campaigns most other industries never see. SaaS Marketers also manage to be strong data-driven.

Here is the quick overview of the highly effective Lead Generation strategies you can use to generate many more qualified leads and for your SaaS companies. They are all easy and effective to use once you understand what to do and how to do it.

1. Direct Mail

Direct Mail is a flexible way that gives you access to any number of inaccessible prospects for many different purposes; to market your products; make sales leads; follow up inquiries; get more business from current customers; keep in touch with former customers; close the sale in advance … and so much more. A  SaaS Marketer needs to rethink email strategies and create engaging, and personalized email nurturing campaigns. This will only bear fruit by investing in a good email marketing solution.

2. Website

Your website needs to be engaging, enlightening, and easy to navigate so that you receive a continuous stream of new prospects. Also improving your website’s loading speed even by milliseconds can have a certain impact on both your Lead Generation and Sales Conversion Rates.  Some of the top website trends that you should definitely  include are:

  • Voice Search
  • Introduced by Google in 2011, Voice Search has improved in speech recognition technology and has dig voice search to the lead of search marketing. Current statistics show that 41% of adults use voice search at least once per day. Projections show that by the year 2020, at least 50% of all online searches will be voice searches.

  • Testimonials
  • In spite of all the various types of marketing strategies, nothing beats the real old-fashioned marketing – Word of mouth. Including testimonials on your website’s landing pages with identifications from your current or past customers recreate the power to help develop a level of trust and security among your target audience, which will then inspire them to provide their lead.

Reasons why Testimonials are important for Lead Generation

  • Increased Trust
    • 1. Distinguishes your business from competitors
    • 2. Variety of Scope
    • 3. Demonstrates Customer Appreciation

  • AI and chatbots:
  • According to Gartner’s research, 25% of customer service and support operations will use chatbot technology for engagement channels. AI helps to improve the user experience even before receiving the negative feedback. In addition, AI can quickly notify you about behavioral patterns that indicate that your users are disengaged.

  • The mobile-first experience
  • The mobile experience has been important for a long time. 51.65% of global internet traffic comes from a mobile device, so, it’s no longer acceptable to think of your website’s mobile experience as a secondary option.

3. Get more Referrals

Getting your customers to promote and support other people so that they get associated with you to seek out your products or services is the fanciest achievement in selling. Referral marketing is one of the best tools to generate high-quality leads because your customers are likely to refer your product to people like them. Also, 51% of companies with referral programs say their effectiveness at maintaining sales pipelines is “very effective.

4. Telemarketing

Telemarketing can be used effectively in conjunction with other types of marketing. It works especially great with direct mail as it allows you to recognize prospects and influence them directly through two platforms. BANT Leads are the hottest leads when looking on to telemarketing services for the purpose of developing a high-quality sales pipeline. BANT Qualified sales leads are considered, first and leading, from a budgetary standpoint.

5. Video Marketing

Video has the power to give your SaaS company a competitive advantage. Competitors in today’s market present a huge challenge, but video can give you a sustainable advantage by helping you connect with, educate and convert your audience. According to the research, 85% of consumers want to see more video content from brands. Video is expected to make up 82% of internet traffic by 2021.

6. Networking

Powerful Networking is therefore essential to your business success. By attending webinars and events you can quickly learn how to get out; meet people; make new contacts; develop quality business relationships based on trust, and increase your possibilities of achieving goals.

7. Focus On Retaining The customers

Human Relations often deliver great value. If you focus on seamless communication and completely satisfying your every client, you will earn greater customer loyalty and strengthen your industry position. According to the stats, the probability of selling to the existing client is 60-70%, while of selling to the new prospect is 5-20%

8. Social Media Visibility

Social Media Visibility and its metrics can signify an insightful story to the consumer. In real terms, these platforms offer marketers their truest passion, and the knowledge of what customer is seeking for. According to the research, the report says that companies that use social media marketing strategies and are connected with clients on an emotional level are twice as likely to make an impact with prospective clients.

9. Personalization:

Personalization is the idea of building a customized experience for each visitor. Personalization reduces acquisition costs as much as 50%, lifts revenues by 5-15%, and increases the efficiency of marketing spend by 10-30%. 59% of consumers say that personalization plays an impact on their buying decisions so it plays a great role for Saas Companies as well.

10. Lead Nurturing

Lead nurturing is the method where you start establishing relationships with customers at every stage of both the buyer’s journey and sales funnel by uniformly communicating using the relevant content. Clinching to the best practices and using them for SaaS Lead Nurturing can improve your website conversion rate, enhance demo sign-ups, and increase sales leads.

If you are a B2B SaaS marketer forming your 2020 plans, we hope this list of best strategies of B2B Lead Generation will be helpful for your business. These are all the practices you can go with for your SaaS companies to generate Leads. And as these strategies can deliver results on their own, don’t delay to start with some of these strategies. VSynergize has worked with the top Fortune500 and IT SaaS companies to increase their output by 10-20%. You can get a free analysis of your Sales Pipeline and insights to have a great 2020 ahead.  Reach us now on 855-203-8196 or email at info@vsynergize.com.

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