Posted By admin
Outsourced vs In-house Telemarketing – Which is better?

Telemarketing is a cost effective method for identifying and qualifying leads to boost the sales pipeline. When a business is considering a telemarketing strategy to increase leads, the first dilema that comes is if they should outsource or have an in-house team. This is an age old argument of which method of telemarketing is healthier in terms of profit and brand establishment.

However every business needs to take an informed decision, as it is important to understand the concept, processes and risks involved in both forms of telemarketing.

Cost Efficiency

Cost-efficiency is one of the biggest factors to take into consideration when selecting a lead generation strategy. With outsourced telemarketing, a business is not only  hiring someone experienced in generating well-qualified leads, you’re also cutting down on the costs of recruitment, in-house training, telephone bills and more. Whereas with an in-house call center, you need to take care of every aspect of the contact center and bear a huge price for all these along with a massive contingency fund in case of crisis.

Training

Outsourced telemarketing reduces the need to source a competent team or invest in its training. Having a rigorous recruitment processes, call agents are specially trained to carry out their duties to the highest standard and have the capability to understand your business objectives and customer expectations and speak confidently as the voice of the brand.

Scalability

During a hike in business volume, an outsourced call center will allow your business to scale up its customer service needs without any hassle and without any investment in talent and technology.

Outsourced telemarketing reduces the need to source a competent team or invest in its training. Having a rigorous recruitment processes, call agents are specially trained to carry out their duties to the highest standard and have the capability to understand your business objectives and customer expectations and speak confidently as the voice of the brand.During a hike in business volume, an outsourced call center will allow your business to scale up its customer service needs without any hassle and without any investment in talent and technology.

Optimisation of Productivity

Instead of spending precious time and effort on setting up and managing an in-house team, outsourcing allows you to focus on other areas of the business that need attention like sales, production or distribution. You may also find that your sales team are more productive and efficient in securing sales when they don’t spend time on telemarketing duties.

Experience

Outsourced telemarketers live, work and breathe telemarketing; they have tried and tested strategies and perfected their lead generation approach. Their experience means your business can not only benefit from more overall leads, but also from better qualified leads. An in-house team  would need to perfect their marketing approach, for better results.

Time

Aside from benefits in cost, perhaps the biggest advantage is focus on what really matters – attending appointments. Instead of spending valuable time chasing leads, you can instead spend that time building relationships with future clients whilst the telemarketing team generates qualified leads on your behalf.Additional reasons to outsource include achieving flexibility, capability to run global business operations, entering into new markets, acquiring additional skills that the business does not possess, multilingual proficiency, and more. For an outsourced call center, a proper check for background, track record and procedures should be made; as the key differentiator would be customer satisfaction. Outsourcing your customer support service to VSynergize can significantly reduce your time, efforts, and expenses. We can get you started in 24-48 hrs, if you have any questions shoot us an email at info@vsynergize.com or call on 855-203-8196. To fall short on customer service is to fall short of the competition.

Leave a comment

Your email address will not be published. Required fields are marked *