The trend for online search is changing. As we enter the Voice Search decade, we will hear more of Alexa, Siri, Bixby, Google Assistant, Cortana, and the likes. Gartner predicted that by the year 2020, Voice Search will account for over half of search queries. So if you haven’t optimized your website for voice search, you’re missing out on nearly 50% of all search queries. This could also affect your ranking in traditional searches by missing out on voice search traffic.
What is Voice Search?
Voice Search is a verbal identification that utilizes voice methods and commands to carry out an online search by using it vocally rather than typing them into a search field. Regardless of the fact that is intended to be a Software Application, a Voice Search also may be practiced as a service by smartphones and other small Web-enabled assistants.
Voice Search is a method quite simpler, easier and quicker than typing and searching because it does not require a manual keyword to be typed. However, it is more than just comfort. End-users use Voice Search on their mobile phones, tablets or trendy voice assistants like the Amazon Echo or Google Home devices to search for information on the internet.
Naturally, the ability to search the information you want by conversing in spite of typing is far more convenient, and this trend is only likely to become more prevalent in the future. As a result, it’s important for small businesses to get themselves ready for the voice revolution, or risk being left behind.
What’s so different about Voice Search?
Instead of having a long conversation about human behavior, allow me to channel Bill Nye as I ask you to consider the following:
The way you search for something or how you ask a question differs based on how you communicate with the search engine.
Voice-enabled tools are not just here, they are thriving. It should come as no surprise that both
Google and Microsoft report voice searches as more than 20% of overall search traffic. United States has almost 45 million voice-assisted devices in use.
Why your business needs to follow Voice Search Trend
Like every new trend that comes along, if your business does not adjust and join the Voice Search trend, you’ll be losing the likely and possible customers to those who are on board. If the local audience or the ones you are targeting want to search for companies like yours via Voice Search, it’s your responsibility to be ahead of adapting all the trends. That is why taking the necessary steps is much important in the B2B market. According to the stats:
- 1. 58% of users use Voice Search to find local businesses
- 2. 76% of smart speaker use for local searchers – who look for restaurants, grocery stores, and food delivery
- 3. 46% of Voice Search users seek for a local business
- 4. 27% visit the website of a local business
7 steps to start with your Voice Search Command
Adapting the fancy and most likely trend like voice search will take some stepwise operations, so check out these seven steps:
- 1. Audit your current efforts.
- 2. Consider position zero for small businesses.
- 3. Optimize for “near me” searches.
- 4. Consider your online reputation.
- 5. Train your staff for the shift.
- 6. Get found using plain, simple language.
- 7. Make your content relevant.
Voice Search tends to boost your SEO
Voice Search more than a trend for your SEO team to think about if they have time. With the skyrocketing popularity of voice-enabled devices (think Alexa, Siri, and Google Home), billions of Voice Search queries are solved every month.
The most important methods to Optimize your Voice Search
- 1. Invest in an SEO software
- 2. Make sure your webpages load quickly
- 3. Focus on your local searches
- 4. Personalize your content
Google knows this and will prioritize and rank search engine results pages (SERPs) accordingly.
You can also follow some quick tricks to boost up your ranking
- 1. Add a bulleted list to help break up heavy paragraphs.
- 2. Use natural language patterns, Voice Searches tend to support organic speech.
- 3. Repeat your keywords early and often to help Google recognize the query of the consumer
Facts to know how Voice Search affects your Business?
According to the above Voice Search stats you might have understood the importance and significance of Voice Search in every business. It is one of the necessary parts of the business to adopt Voice Search Strategies. Voice Search is also one of the fastest-growing among consumers, as, it is driving a need among businesses to develop a Voice Search strategy to incorporate into their digital marketing plans.
It can assist you to improve the customer experience and generate more traffic to your website and help you stay ahead of the competition. Apart from all this, Voice Search is transforming the way people search for and discover businesses to interact with.
There is no question that Voice Search is becoming more and more prevalent, but it doesn’t need to be a pain point for your business. With a bit of learning, some training, and the execution of essential tools and techniques, you can be between the leaders and make the Voice Search technology work for you. Looking at all the above advantages and factors are you ready to join the Voice Search bandwagon? For more details or any assistance feel free to reach us on 855-203-8196 or email at firstname.lastname@example.org