Before the COVID-19 pandemic, in-face events were the crux of Marketing tactics for the majority of B2B Marketers globally to generate webinar leads. In fact, a report from DemandGen states that 41% of their respondents would increase their event marketing budget in 2020. Cut to March 2020, the in-face events schedule has been whitewashed.
Since the explosion of the Covid-19 pandemic, hundreds of events have been canceled all over the world; both public and private, national/international meetings, incentives, conferencing, exhibitions (MICE) events, choking the lifeline of the industry.
But the networking world is recognized for innovation and resilience, and with the right tools, you can pivot effectively and still give your attendees a sense of community from a distance.
While the attraction of in-person events remains strong, don’t underestimate the opportunity to connect your members, expand audiences, and extend the conversation with quality content by making use of webinars.
We understand that webinars can fill in the gap left by large-scale cancellations and other restrictions stemming from the current situation. However, they also offer marketers the best way for their business extension, boosting brand awareness, and uplift their sales.
Hosting a webinar during this tough time and lockdown is actually a fantastic way to generate content for your company’s online presence and even beneficial in uplifting your skills.
We understand that people might really think that webinars are just a fact of presentation and that’s all but lets genuinely accept that they’re actually much more than that – Webinars provide you with qualified leads or prospect who are genuinely interested in your product or service
Webinars are almost the best way of networking as all the attendees provide information to attend your webinar. You can also have virtually countless participants in a single webinar.
From a single stand-alone point, that’s like assembling and collecting business cards. Webinars also provide the advantage of refining and building up leads.
Here are the best reasons why Webinars are the greatest approach for your business and investments:
1. Webinars are Convenient
2. Webinars can boost your Promotions
3. Webinars establish and enlarge your credibility
4. Webinars focus largely on training, education, and networking
5. Webinars help you in increasing your Brand Awareness
6. The consumer reach of Webinars is quite impressive
7. Investing in Webinars can help you build your contact list
8. You make sales without selling hard
9. Webinars Are cost-Effective Solutions
10. You can speed up your sales and double your ROI
Webinars can be more important to your bottom line and in your overall success than any other form of marketing strategies available – and are also highly cost-efficient.
Also, Webinars work as virtual meetings with feedback, questions, and commitment that your audience can give you – and this all is even liable for a large number of audiences at the same time. This is what makes webinars unique from other events strategies.
Webinars enable marketers to engage with customers and prospects on a large scale and provide a way for businesses of any size to be themselves and build a true connection with their attendees and make it quite effortless to build enduring relationships.
They also form a personal approach and this can be used as a way to communicate with existing customers – meetings can be used to host Q & A sessions.
Also according to Gartner’s research and analysis, marketing leaders allocate 27% of their expense budget to webinars and by the end of this year, CMOs will spend more on this technology than CIOs!
This number will definitely rise with the current business environment.
Both time and cost savings can be made using webinars, as they provide an efficient process that quashes the need to travel to meetings and hire rooms. This allows marketers to engage with prospects all over the world in an easy and flexible way to generate webinar leads.
Also hosting webinars for later or repeat viewing, many platforms offer powerful analytics on participants during the webinar session. Polls and surveys really help in increasing engagement during the webinar but they also give relevant insight towards the thinking of the attendees.
Also while hosting a webinar one should always be mindful that attendees are investing time, so ensure that the content produced is substantial and interesting. When implemented correctly webinar leads can be the best sales driver and also perform a crucial role in marketing processes. Webinars have the strength to talk, notify, inspire attendees, and deliver solid insights – all the while guiding attendees from leads to customers.
Webinars are powerful, and certainly, there are a lot more reasons to invest in them. As a leading global event marketing company, VSynergize takes an integrated approach to drive high quality, high volume attendees to a range of events that produce measurable results.