Account Based Marketing matters now, especially at a time when buyers demand an outreach tailored to their business. Industry reports say that 64% of marketers plan to adopt ABM strategy this year.
But, the ABM method can fall flat due to soloed efforts, for e.g. lead generation campaigns impacting conversion rates, drained resources, and affecting ABM program impact. If you are running only lead generation campaigns, you are not targeting the entire decision-making group.
For ABM programs to reach its maximum potential, it is important for a B2B marketer to mobilize all engagement efforts and sync in with lead generation campaigns.
1. Your brand has a consistent message
When prospects view a consistent message across channels, the intent of purchase increases by 90%. By integrating your ABM program with lead generation channels, one can ensure there is the consumption of timely content by targeted account decision-makers.
2. Optimizes your program
When a B2B marketer collaborates ABM channels into one holistic integrated program, they can view a bigger picture of how the combined strategy is performing, rather than wasting resources and time trying to make sense of various reports and data sources.
3. Enables Full-Funnel Engagement Tactics
4. Increases Program Impact
Lead generation campaigns either on LinkedIn or content syndication is great for acquiring necessary decision-maker contact data but alone can’t cover the entire buying committee of the targeted account. Synchronizing ABM efforts with lead generation campaigns ensures high-level account engagement.
5. Ensures an Always-Evolving Approach to Your ABM Strategy
Nearly 9 out of 10 marketers say their digital marketing mix is not keeping up with the audience pace. By syncing ABM efforts with lead generation channels, you enable each to learn from the other, helping the overall strategy evolve.
Unifying your ABM efforts and lead gen channels will result in big gains for your strategy, marketing & sales team, and the company. VSynergize can help you refine your ABM strategy while our service team provides you with dedicated expertise. Take your B2B marketing to the next level with us