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How to Set the Right Marketing Goals for Your Campaign

Having great inbound marketing strategies in mind without implementing it is of no use. Setting up and implementing your strategies step by step can be a ladder of your marketing success and goal achievement. But are we all aware of what are marketing goals and how they can be determined? Let’s understand the definition of marketing goals before stepping into the right marketing strategies.

Marketing Goals are a precise, trackable, and realistic time-bound metric that drives all your marketing efforts. Marketing objectives are very much important as they are the foundation of any good marketing strategy. Initially, when you plan a marketing campaign, you should have an outline plan for your business. This plan leads to the overall marketing intent and strategies to reach your target market of products and services. A marketing campaign, on the other hand, is just a minor piece of your marketing plan that is designed to achieve a particular goal.

Marketers who write down their goals and objectives are more likely to make them a reality.

How To Set Your Marketing Goals

The key role of your strategy is to choose, prioritize, plan, and execute projects to reach a great number of audiences. Below mentioned are the specific goals that might be relevant for all the business.

  • 1. Increase website traffic.
  • 2. Gain more social media followers.
  • 3. Grow an email list.
  • 4. Improve conversion rates.
  • 5. Get more website or social media engagement.
  • 6. Drive more click-throughs on paid ads.
  • 7. Pageviews
  • 8. Email subscribers
  • 9. Trial signups
  • 10. Purchases

Check out these 6 steps to set up your Marketing Strategy

Now that you know your marketing goals and are familiar with Marketing Strategy you can use these 6 steps to take your Marketing strategy at another level.

  • 1. Remember Your Mission Statement.
  • 2. Set Your Marketing Objectives.
  • 3. Tie Your Marketing Goals Into Your Marketing Objectives.
  • 4. Develop A Marketing Strategy.
  • 5. Align Your Marketing Goals With Your Marketing Funnel.
  • 6. Measure And Report Your Progress.

According to the Marketing survey report:

Marketers who set goals are 76% more likely to report success than those who don’t. And 70% of them achieve them. Also according to Mareo McCracken, “goals give clarity.” With clear goals in place, you can begin constructing the strategy to achieve them.

 When you are known with your overall marketing plan, you’ll be ready to identify your target market and how best to reach it. The most important thing is that profitable marketing implementation requires careful planning.

“Make Your Marketing Goals Specific, Measurable, Aspirational, Realistic, and Time-bound”

Personalizing your marketing campaign can drive engagement for your business. When you implement marketing automation software with a campaign, you get the ability to add multiple triggers, goals, and actions in your actions in just a few minutes.

As a marketer, your values are based on the results that you generate. Also, make sure that your marketing goals are bound up with your business objectives.

Here are a few benefits:

  • 1. Increased brand awareness.
  • 2. Establish your business as an authority.
  • 3. Reach new customers.

How Marketing Goals helps your Business Goals:

Your business may have broad goals that are not set by your marketing team. Make sure you understand what these are. If these are not clear to you, this may mean talking to your CMO, CEO, or other executives who know the company’s goals. Most organizations make goals clear to their employees. But, if this is not the case in your organization, you may have some extra legwork to do.

The point is to be certain and to understand what your company is trying to achieve, so you know you’re investing your marketing resources in the right places. Let’s say your company needs to get more customers. The sales team and the marketing team needs to work together to drive the desired leads.

The business motto is to raise up the revenue by increasing customers. Good marketing objectives and strategies help you gain so.

Tips to set your marketing goals based on business goals

  • 1. Examine how much revenue you need to generate from your Marketing Strategy.
  • 2. Figure out the number of sales you need to hit the revenue goals
  • 3. Identify how many leads you need
  • 4. Examine the amount of traffic you need to achieve your goals
  • 5. Set quarterly benchmarks

Build your marketing strategy using these goals, and after a quarter, take a step back with your new data. Adjusting goals is something that’s completely necessary in order to keep moving forward.

A marketing campaign shouldn’t be generic. It is supposed to be targeted to your niche. If you need help setting your marketing goals, talk to us. VSynergize will arms you with the right Strategy, Technology, and Operations to engage your target buyers, fill your pipeline, scale your Marketing Campaigns and grow your business. Reach us on 855-203-8196 or email at

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