The AI revolution is real, and it’s already been happening for years. This powerful technology has revolutionised various industries. Gone are the awestruck days, when Apple first introduced Siri to us. This technology has already been implemented in various business aspects like management, marketing and sales, especially in Demand Generation by B2B Marketers.
For any company selling its products or services, there is always a high need to bring in more sales, more revenue. In such a case, AI can be used to power any company’s decision-making process, helping make better business decisions. Here are a few ways in which AI can fuel your Demand Generation strategy.
Upselling and Cross-Selling
This is one of the ways to grow topline revenue, which is fastest and economical. AI can help you identify which of your existing clients are more likely to buy, either upgrade or a new product or services. The advantage is to increase revenue and drop marketing costs.
With AI, the algorithm can compile historical information about a client, along with social media postings and the salesperson’s customer interaction history and rank the opportunities or leads in the pipeline according to their chances of closing successfully.
Real-time Customer Profiles
Depending on the profile selected by the Marketing and Sales team, that consists of several variables, like industry, type of company, number of employees, etc. AI will use the profile to measure current and potential leads against a selection of criteria.
Leads from Social Media
While Facebook, Instagram, and Twitter are able to give valuable analytical data on adverts, they aren’t always as useful as they could be. With AI, the technology is able to assess which specific parts of an advert are more effective, and not just an advert as a whole.
Personalize and Scale Messaging With AI Insights
AI is not only capable of collecting and aggregating marketing metrics, they empower marketers to draw meaningful analytics and applications out of that data and apply it to being more personal with their customers. Sales and marketing can align on these powerful data points and insights to apply creative solutions and meaningful engagement.
Predictive analytics and data
A benefit of using AI is predictive analytics. It can look at all the leads and compare them against financial and marketing data. It can even draw in information from social media campaigns. AI can predict future trends for lead generation, potential spend, and which campaigns or products would attract their attention.
A company always finds it challenging to find ways to increase revenue, reduce costs, and expand market share, while minimizing risks. Here, Artificial Intelligence will help them do so. If you still have doubts on how you can improve your Demand Generation funnel, VSynergize can help you bring in capabilities into your marketing stack. Shoot us an email at firstname.lastname@example.org or call on 855-203-8196.