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What Really Makes a Qualified Lead?

The meaning of the term ‘lead’ has changed significantly since the time Dr. Google came to our lives. At one time, a small whiff of an opportunity was considered a lead. If you knew someone who had some money to […]

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Where are the God Damn Prospects?

Since the B2B industry is extremely competitive space, having a great product to sell is an imperative. But is just having a great product enough to guarantee success? It would be in a utopian world. However, since it is not […]

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