Tons of events take place around the world every year, attended by Thought Leaders & industry practitioners. Besides staying ahead of the competition, B2B marketing & sales events are for no doubt full of benefits, such as building meaningful relationships, staying current with trends by learning from powerful speakers, getting fresh ideas and solutions for your business, connecting with influencers and your prospects.
It’s essential to invest in yourself as a Marketing or Sales Expert and keep up with the most recent changes. It’s a fast-moving world, and one of the ways to stay ahead of the curve is by gaining exposure to other smart people within the industry. There are so many conferences that may be difficult to choose from all of them. That’s why we prepared a list of 10 best conferences to attend in 2020.
#B2B Marketing Exchange
FEBRUARY 24-26, Scottsdale, Arizona
One of the first conferences of the year, Demand Gen Report is hosting the 8th edition of B2BMX, and it is gearing up to be the biggest and best in its history. This year the focus is six targeted tracks – Demand Generation, Content Marketing, ABM, Channel Marketing, Sales Enablement, and Digital strategy.
With the ton of sessions slated, the keynote session by Brian Fanzo, a Millennial keynote speaker and Founder of iSocialFanz is the one to look forward to. Todd Henry – Author, Speaker, Advisor teaches leaders and organizations how to establish practices that lead to everyday brilliance. Tamsen Webster, Founder, and Chief Message Strategist – Find the Red Thread, helps people find, build, and tell the stories of their ideas. Pam Didner, a recognized Top Woman B2B Marketer and the author will crack some AI myths and share insights to help you identify potential AI initiatives that can impact each of the specific stages of buyer engagement.
The B2BMX will help you optimize your 2020 marketing plans, empower you to:
- 1. Test drive the latest tools and apps to create interactive content.
- 2. Optimize your database to reach more prospects within your target audience.
- 3. Get an inside look at award-winning B2B content programs from award winners.
- 4. Blueprints for sales enablement programs that increase conversion and close rates.
This year, there will also be a new CMO mentoring program, along with growth marketing sessions. You can’t afford to miss the #B2BMX – here’s why you should attend the B2B Marketing Exchange.
May 3-6, Austin, Texas
This annual trade show hosted by research firm SiriusDecisions is one of the premier events for B2B sales and marketing professionals. The 2020 theme, ‘Together: Achieving High-Performance by Aligning the B-to-B Revenue Engine,’ focuses on aligning, shining and achieving faster revenue growth.
Sessions will be led by SiriusDecisions analysts as well as industry leaders in the areas of Sales Strategy, Product Marketing, Sales Enablement, Content Strategy, Marketing, Channel and more.
November 9-12, San Francisco, California
Salesforce’s annual user conference Dreamforce has a reputation for being one of the best conferences of the year; providing you with actionable insights to better target your accounts with the newest and most effective customer-centric campaigns. Dreamforce is a chance to be inspired and gain some creative selling techniques. Each year the agenda is packed with more than 2,000 breakout sessions, training and certification courses, and hands-on product demonstrations.
April 23-24th, San Francisco, California
TOPO’s annual summit challenges the traditional sales and marketing dynamic and gives companies a headstart on the path to sales and marketing alignment. Industry Thought Leaders & practitioners will share their alignment stories and best practices for bringing Sales and Marketing together.
The sales summit’s six tracks – Executive Leadership, Sales Development, Sales Ops and Technology, Sales Effectiveness, Marketing Ops and Technology, and Account-Based Marketing are a valuable resource for sales leaders looking to jumpstart their teams’ success.
#Marketo Marketing Nation
March 29- April 2, Las Vegas, Nevada
The Marketing Nation Summit brings together the best and brightest in the digital transformation of marketing, advertising, IT, services, and beyond. If your focus is marketing automation, this summit is not one you want to miss. Marketing Nation Summit and Marketo’s portfolio of solutions will take center stage, with many education and training activities, and by the end of the event, you’ll be inspired to implement the industry best practices and thought leadership insights you’ll have gained.
#ABM Innovation Summit
March 17-18, San Francisco, California
The ABM Innovation Summit is the year’s biggest conference focused exclusively on Account-Based Marketing. Presented by Demandbase, the event will include real-life case studies from ABM practitioners, opportunities for ABM certification, and the chance to network with over 1,000 B2B marketers.
#B2B Marketing Expo 2020
25-26 March, ExCeL London
The B2B Marketing Expo is the UK’s most exciting platform for the tools, solutions and groundbreaking insights transforming B2B marketing events. The expo is an incredible opportunity not only to find over 1,000 of Europe’s top products & service providers all under one roof but also to take advantage of free consultations and demonstrations of what they will provide your marketing team, giving them a crucial competitive edge.
The B2B Marketing Expo presents a hub from which exhibitors, speakers, and suppliers are on hand to provide invaluable industry insights, all under one roof, over just two unmissable days!
#B2B Marketing Forum 2020
March 31, Washington DC
The B2B Marketing Forum, hosted by MarketingProfs, focuses on the unique challenges and opportunities B2B marketers encounter day in and day out. The sessions are designed to help bridge that gap, whether there is a need for better content curation, innovative demand gen campaigns, or creating a winning marketing strategy.
The forum is designed to bridge the gap in all areas of marketing, whether it’s generating better content, designing better demand gen campaigns, or creating a winning marketing strategy.
#MarTech Conference West
April 15 – 17, San Jose, California
MarTech is the go-to conference series for senior-level, hybrid professionals who are both into marketing and are tech-savvy. Marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists are all welcome, integral parts to this thriving community. MarTech is designed to help you discover, learn, and connect with others passionate about the challenges of modern marketing. You’ll leave with best practices and relevant case studies from senior marketers just like you.
#ANA Masters of B2B Conference
May 12 – 14, Chicago, IL
This year the core theme of the 2020 Masters of B2B Marketing Conference is “Driving Growth and Building Marketing Value.” Learn from top CMOs and marketing leaders as they share their inspirational approaches to effective, results-driven brand marketing that drive sales, profitability, and return on investment. You will come away with actionable insights and transformational thinking that connects innovative business marketing with real, tangible business growth. With all that said, I hope this list helps you plan your year ahead. Happy traveling, and we hope to see you at one of these events soon!