Social selling is a tactic used within social media communities to implement your sales strategies. But despite its growing popularity, one of the most common questions companies have is – How do we break through the buzz and start generating leads from social media?
Despite similarities, social selling is not exactly like social media marketing. Social media marketing is about delivering content to a particular community or segment whereas social selling refers to meaningful interaction between your sales team and individual prospects.
Social selling is a relatively new sales strategy which involves leveraging technology and data for lead generation through social media. Once a lead is generated, the goal of social selling is to nurture the lead and drive the prospect towards making a purchase, as it is a much more personal way to engage with sales prospects as opposed to the traditional cold call or email.
If you want to be successful with social selling, you need to share valuable information, respond to questions and engagement, and present solutions to your audience’s problems with the following tactics:
Identify your prospects
As people spend more time engaging on social media, it’s becoming the perfect platform to initiate a sales conversation using the information users provide on their social profiles. To help you identify which people can become prospective customers, look for those who are searching for products or services that are similar to what you’re trying to sell. If you come across someone who has bought from a competitor but didn’t have a positive experience, that’s a great opportunity to come in and sweep them off their feet with your brilliant solution. Don’t ignore the importance of researching your audience. The more you know, the better you’ll be at crafting effective social selling strategies in the future.
Pick the right platform & tools
Every social network is different. To understand which platform is the most suitable for your business, you need to know where your audience spends the most time and, most importantly, where content engagement is highest. If you’re a B2B organization, you’ll probably want to take advantage of LinkedIn, since it’s the most effective platform for B2B lead generation. When it comes to choosing the right tools, it all depends on what platforms you choose to focus on, so you can tap into any trending topics to maximize your chances of engagement.
Engage with your audience real time
You want your prospects to identify your brand as a real human being with a face and a name instead of a generic brand page. The key is to use a personality into your communications. Employing automation for your marketing and customer service campaigns may be practical, but social selling needs to include more of a human touch.
Educate your audience
The process of engaging with your target market is the process of sharing knowledge. Social media allows you to directly deliver your message to people who want to listen but also by the sharing of your content with other who may want or need your products or services. The more you’re able to deliver value; the more loyal your audience will be when it comes to acting on your brand’s content.
Track what your leads are sharing
Social media was made for sharing, and people aren’t afraid to give their opinion. Your prospects and leads may be asking for recommendations or discussing their pain points on their social media accounts. You should always utilize these types of information to learn more about what they need and want; create opportunities and present your product or service as a viable option to address the pain points of your prospective customers.
The key is finding a strategy that works for your business, it all comes down to knowing your audience and how they interact with your business. If you are uncertain on how to increase your leads, VSynergize can guide you to make a breakthrough and help you scale your B2B marketing strategy. Contact us today via email at firstname.lastname@example.org or call on 855-203-8196.