How To Generate More MQLs from a B2B SEO Program
An MQL is fundamentally a connection that is sales-ready but is still not ready for direct, consideration from sales. On the other hand, SQL is an active lead for direct sales follow-up and should be given the highest priority for engaging. The discrepancy between Marketing Qualified Leads and Sales Qualified Leads (SQL) is necessary to know the sales funnel, and possibly, the potential bottlenecks within it. However, the exact definitions of MQL v/s SQL differ based on your customer lifecycle and are defined by marketing and sales.