The client is a leading provider of simplified RFID integrated solutions, where their applications are built to optimize business processes by streamlining and automating recurring tasks. Their solutions focus on Fashion Retail, Jewelry Retail, Fixed Asset Tagging, Footfall Counting, Automated Access Control, Linen Counting and Warehouse Management, helping improve operational efficiencies and cost reduction.
The client's target was to pioneer the hotel industry in the middle east. Because of the complexity of its solutions, the client's sales engineers often spent their time working closely with customers and prospects to design applications. This left little time for cold calling. Knowing the sales funnel needed to continually have new leads entering it in order to meet their aggressive revenue goals, the client turned to VSynergize to help set appointments for the company's sales engineers in the Middle East. The client needed a cost effective way to broaden its sales reach with new prospects and in a new market. The key to success would be to build brand recognition so prospects would think of them when they had a specific need.
VSynergize got together a team comprising of market research experts and lead generation professionals led by a dedicated account manager to accelerate efforts on the campaign. The team worked in partnership with the client to meet the the objective to identify key contacts from the target prospects and set sales appointments for the sales team. Post the quick ramp up on the knowledge side, VSynergize adopted a three-pronged approach to meet the goal
Through this, the team helped uncover business opportunities that the client could build on. The team also generated insight into the specifics of RFID solutions within the hotel industry.